Philosophy and Objectives

The philosophy of the Business Administration degree is to prepare graduates and equipped them with conceptual, analytical and technical decision-making skills that will help them ask and answer fundamental questions concerning the role of business in society.

Graduates of Industrial Relations and Human Resources Management are grounded in the philosophy of playing the role of disciplined, motivational, peaceful arbiter, in our often-chaotic industrial relations scene.

The marketing degree programme rests upon a philosophy of training the mind and intellect of graduates to identify, project, and promote the proper efficacy of the marketing concept in our national development.

The department is to produce agents of change versed in the Core values of Covenant University. The department is striving to provide dynamic learning environment, both internal and external, for imparting holistic education that inculcates professionalism, excellence, competitive business spirit, pro-active qualitative leadership in our Kings and Queens.

Objectives

The B.Sc. (Hons.) Business Administration degree seeks to open to students the complex world of creating goods and services for satisfaction of human needs in national and global environments mediated by the social business institution. A thorough appreciation of the dynamics of finding and using resource inputs for efficient and sustainable production of outputs desired by consumers is developed. The range of analytical, behavioural, conceptual, and technical, tools (denoting the science and art of management) introduced to the students help sharpen their decision-making capabilities. The degree will foster the readiness of students to acquire and practically utilize their business know-how in public and private sectors of the economy. The products of the course will also be better positioned to be self-employed besides being able to cope with professional career pursuits in modern organizations.

The B.Sc. (Hons.) Industrial Relations and Human Resources Management seeks to train students in the art and science of handling industrial situations involving humans. The course covers the gamut of laws, policies, industrial agreements and cultural factors influencing how personnel relate to management. The product of this degree are expected to be able to plan and organise their work roles in a way to finally enable us have conducive human relations atmosphere in our strike-prone economy.

The B.Sc. (Hons.) Marketing degree is aimed at developing student awareness of the vital role of marketing in the economic scheme of business organisation. Students are introduced to the essence of marketing as an organic business function that starts even before the production function. The degree provides the art and science of moving products and services from the felt needs of consumers to the practical production activities of modern organisations. The course prepares students to play active role in helping organisations manage the interface of products and services linking them with changing business environment nationally and globally.