Covenant, TBWA Reach Agreement on Brand Projection
Covenant University and TBWA Concept, a firm that helps brands find strategic and creative white space through the power of ‘Disruption’, have signed a Memorandum of Understanding (MoU) on the projection of the University brand into a more purposeful and profitable future.
The Managing Director, TBWA Concept, Mr. Kelechi Nwosu, who led a four-man team representing his organization to the MoU signing ceremony on Friday, September 15, 2017, said that TBWA and Covenant University were collaborating on mentorship for students, faculty internship, students’ learning and audit, research projects, and the University’s brand management and communication. He noted that the major focus was to set a strategic direction for the University’s brand.
Also, giving a brief insight into the agreement, the Head, Department of Mass Communication, Covenant University, Dr. Lanre Amodu, said that the MoU was coming at the right time and the University, known for its penchant for excellence, was taking its relationship with TBWA to another level.
While asserting that the agreement was goal-oriented, Dr. Amodu said that students of the University, brimming with enthusiasm to learn, will go to the industry and come back with knowledge.
And following the signing of the MoU supervised by the Barrister Ayodele Osayande-led legal team, the Vice-Chancellor, Covenant University, Professor AAA. Atayero, expressed satisfaction that both organisations had finally formalized their relationship. He said that the University will be celebrating its 15th year anniversary on October 21, 2017, and having maintained the same brand since inception, it was time to start rebranding.
Professor Atayero said that Covenant University needed to rebrand in view of its vision of becoming one of the top 10 universities in the world in the next five years. He added that the University deserves a unique identity as the big universities it aspires to emulate also have their own identities, and TBWA’s expertise would be crucial to achieving this goal.
He expressed optimism that Covenant University’s relationship with TBWA will be mutually beneficial.
Other representatives of Covenant University at the event were the Deputy Vice-Chancellor, Professor Shalom Chinedu; Registrar, Dr. Olumuyiwa Oludayo; Director, Financial Services, Pastor Sunday Abayomi; Director, Vice-Chancellor’s Office, Dr. David Omole; and a faculty in the Mass Communication Department, Dr. Oscar Odibo.