Effective Merchandizing; more sales
In planning and promoting sales of products to the right market, students of the Department of Business Management have been enlightened on the need for effective merchandizing to produce intended sales in the economy. This was done at a departmental seminar held at the College of Business and Social Sciences Conference Room.
The guest speaker, Chief Executive Officer of Samalice Limited, Prince Olayinka Ajiboye, in his presentation, “Effective Merchandizing in a global economy: The Nigeria Perspective” explained to the students the processes involved in good merchandizing in Nigeria.
Mr. Ajiboye further explained the necessary requirements that owners, sales personnel or employees of the market must have, which include adequate knowledge about the product, strategic planning, a good display site, good relations, communication skills and handling of objections professionally.
According to him, there is always a continuous competition among brands of products. For this reason, he encouraged the students to learn from competition. In his words, “Learn from competition. Look critically at the display of brands in competition and see their advantages to help eliminate errors and give room for innovation.”
The Deputy Dean of the College of Business and Social Sciences, Dr Francis Iyoha in his remarks, said the seminar brings goodwill between the Academia and Industry, producing quality graduates to impact and be relevant to their society.