Expert Stresses Importance of Branding
Representatives of Canada Executive Management and Professional (CEMP) Centre recently organized a two-day Branding Advance for members of Management of Covenant University, Ota, Ogun State on the topic, ‘Rebranding and Repositioning Covenant University as a Global Brand.’
The Vice-President, International Engagement, CEMP, Dr. Yomi Oyekoya, in his presentation, said that universities rebrand to widen their nexus, expand their reach, grab new talents and seek new streams of income.
Dr. Oyekoya was accompanied to the event by the Head, International Business Research, CEMP, Dr. Babajimi Hammond and the firm’s Creative Manager, Mr. Owodunni Otunuga.
Covenant University was represented by the Vice-Chancellor, Professor AAA. Atayero, Deputy-Vice-Chancellor, Professor Shalom Chinedu; Registrar, Mrs. Mary Aboyade; Director, Financial Services, Pastor Bayo Oladehinbo; Deans of Colleges; Directors; Heads of Departments among others.