Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer...

Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano:

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The paper investigated the ideals of marketing concept and also attempt to find out if Nigerians sellers have been following the ideals.
 
Published in 2005
 
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Kehinde J. O and Adegbuyi O. A
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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