Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano:
The paper investigated the ideals of marketing concept and also attempt to find out if Nigerians sellers have been following the ideals.
Published in 2005
Kehinde J. O and Adegbuyi O. A
Adegbuyi Omotayo » Omotayo view full profile

Assessment of E-marketing strategies among Agribusiness firms in Ota Metropolis, Ogun State, Nigeria
Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA