Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer...

Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano:

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The paper investigated the ideals of marketing concept and also attempt to find out if Nigerians sellers have been following the ideals.
 
Published in 2005
 
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Kehinde J. O and Adegbuyi O. A
Adegbuyi Omotayo » Omotayo view full profile
Adegbuyi Omotayo
 
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