Percieved value dimensions on online shopping intention: The role of trust and culture
rust in e-commerce and most espically in online shopping is one of the most effective approach for reducing buyer's uncertainity and which could serve as a key hinderance to online transactions. This study investigates the influence of perceived value dimensions (utilitarian and hedonic value) on trust, attitude, perceived risk and purchase intention in online shopping. The moderating role of...
Published at Academy of Strategic Management Journal
Published in 2019
Mosunmola, A., Adegbuyi, O., Kehinde, O., Agboola, M., Olokundun, M.
Adeyeye (Formerly Akinbode) Mosunmola » Dr. Mosunmola Akinbode is a Lecturer, researcher and Digital Marketing Consultant in the Department of Business Management, Marketing Unit. She is a Doctor of Marketing and Entrepreneurship. Her research interest are in Digital Marketing, Social Marketing, Environmental Sustainability Marketing, Business Analytics, Consumer Lifestyle, Customer Relationship Marketing, Entrepreneurial Marketing,... view full profile
Competing in the Digital Age through Business and Economics: E-Commerce and ICT Infrastructure of Africa In the Digital Age.