Evaluation of Customer Service and Retention; A Comparative Analysis of Telecommunication Service Providers
For a product to receive complete loyalty depends not only on the quality of the product but also on the satisfaction derived from such product. All three, loyalty, quality and satisfaction are significant factors that show how effective the customer service of an organization is. When customer service is effective then customer retention/ retention of product is considered. This study was...
Published at European Journal of Business and Social sciences
Pages 273 – 288
Published in 2014
Ogunnaike, Olaleke Oluseye, PhD Salau, Odunayo Sholarin Adeniyi, PhD Taiye Tairat Borishade
An Empirical Analysis of Total Quality Management and Perceived Corporate Image in Higher Education Management
Empirical Study of Packaging and its Effect on Consumer Purchase Decision in a Food and Beverages Firm