Enterprise Outsourcing Strategies and Marketing Performance of fast food industry in Lagos State University, Nigeria.

Enterprise Outsourcing Strategies and Marketing Performance of fast food industry in Lagos State University, Nigeria.

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There is now more pressure on business practitioners to justify that marketing function contributes to shareholders value by the firms. Management of firms are interested in assessing the extent to which cost of business can be minimized and how that could help in reducing marketing expenditure and ultimately increase return on marketing investment (ROMI).
 
Published at Global Journal of Business Management and Accounting Vol 3 No.1
Published in 2014
 
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Akinbola, O.A, Ogunnaike, O.O and Ojo, A.O.
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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