Marketing Strategy and Performance; Evidencefrom Nigerian Export Companies.
In developing country like Nigeria, earning from export especially non-oil export is an important element of country’s gross national Product(GNP). Globalization of trade has also led a number of companies to search for markets beyond the domestic markets.
Published at International Journal of Social andManagement Sciences, (USA) Vol.: 2 No.1
Published in 2014
Oyeniyi, O. Obamiro, J.K and Ogunnaike, O.O.
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
