Nigerians’ Perception of Locally Made Products; A study of Textile Fabrics Consumers in Kaduna State.

Nigerians’ Perception of Locally Made Products; A study of Textile Fabrics Consumers in Kaduna State.

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The article explored the influence of marketing strategies on the consumers’ perception towards textile fabrics. It also examined the preference of consumers either towards locally made or foreign textiles. A sample size of 100 respondents was randomly selected.
 
Published at Economic Sciences Series (Romania) Vol.: LXII No.1
Published in 2014
 
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Ogunnaike, O.O and Worlu .
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than a decade of teaching experience in University environment. He has published widely both locally and internationally. He is currently the Post Graduate coordinator in the Department of Business Management view full profile
Ogunnaike Olaleke
 
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