Nigerians’ Perception of Locally Made Products; A study of Textile Fabrics Consumers in Kaduna State.

Nigerians’ Perception of Locally Made Products; A study of Textile Fabrics Consumers in Kaduna State.

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The article explored the influence of marketing strategies on the consumers’ perception towards textile fabrics. It also examined the preference of consumers either towards locally made or foreign textiles. A sample size of 100 respondents was randomly selected.
 
Published at Economic Sciences Series (Romania) Vol.: LXII No.1
Published in 2014
 
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Ogunnaike, O.O and Worlu .
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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