Perception of Quality Practices in Nigerian University Marketing Programs: Marketing students’ Perspective.

Perception of Quality Practices in Nigerian University Marketing Programs: Marketing students’ Perspective.

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Publication: 2011 Abstract: This study investigated the quality practices in a Nigerian Private university. The study examined the extent to which the identified dimensions of service quality were perceived by the marketing students. These dimensions include physical quality, interactive quality and corporative quality.
 
Published at IJMBS, USAVol.: 1 No.1
Published in 2014
 
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Ogunnaike, O.O, Obamiro, J.K. and Ogbari, M.
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
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