Evaluation of Customer Service and Retention: A Comparative Analysis of Telecommunication Service Provider

Evaluation of Customer Service and Retention: A Comparative Analysis of Telecommunication Service Provider

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For a product to receive complete loyalty depends not only on the quality of the product but also on the satisfaction derived from such product. All three, loyalty, quality and satisfaction are significant factors that show how effective the customer service of an organization is. When customer service is effective then customer retention/ retention of product is considered. This study was...
 
Published at European Journal of Business and Social Sciences
Volume 3
Issue 3
Pages 273-288
Published in 2014
 
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Olaleke Oluseye Ogunnaike, Odunayo Paul Salau, Adeniyi Sholarin, Taiye Tairat Borishade
Sholarin Adeniyi Muyiwa
 
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