Consumer Purchasing Motives in Nigerian Cellular Phone Market: An Emperical Investigation

Consumer Purchasing Motives in Nigerian Cellular Phone Market: An Emperical Investigation

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The adoption of mobile phones in most part of the world has been exceptionally rapid over the last three decades. In response to this new wave in technology, Nigerian government under President Olusegun Obasanjo granted license to telecommunication operators in 1999. As a result, mobile phones now abound like staple food in most homes. In spite of this development, mobile phone usage is yet to...
 
Published at Journal of Research and National Development, Vol. 9. No. 1. An International publication of the Department of Maritime Technology, Federal University of Technology, Owerri, Nigeria Impact factor: 2.0.
Published in 2014
 
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Worlu, R. E. K (2009)
Worlu Rowland
 
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